Kendrick Lamar, the Grammy-winning rapper known for his thought-provoking lyrics, has just unveiled a new song titled “Watch the Party Die” on his Instagram. The five-minute track is stirring up conversations in the hip-hop community and has already caught the attention of fans and critics alike.
In this latest release, Lamar references notable figures in the industry, including Lecrae, Terrace Martin, and DJ Akademiks. One particularly striking line critiques media influence, as he raps, “The radio personality pushing propaganda for salary / Let me know when they turn up as a casualty.” This bold statement underscores Lamar’s ongoing commentary on the music industry and its impact on culture.
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The track also hints at unresolved tensions with fellow rapper Drake. Lamar delivers lines that suggest a continuing feud, saying, “Just walked that man down, that’ll do everyone a solid / It’s love but tough love, sometimes you gotta result in violence.” This suggests that the complexities of their relationship remain a topic of interest for listeners, keeping the narrative alive in the hip-hop landscape.
Lamar’s previous single, “Not Like Us,” became an instant hit, debuting at number one on the Billboard Hot 100 in May. It dominated various charts, including the Hot Rap Songs and Streaming Songs charts, and even earned a spot at No. 2 on the publication’s Song of the Summer chart. His recent successes only add to the anticipation surrounding his new music.
In addition to this exciting release, Kendrick Lamar is gearing up for a major performance at the upcoming 2025 Apple Music Super Bowl LIX Halftime Show. This will mark his second appearance at the event, following his memorable participation in the 2022 show alongside legends like Dr. Dre, Snoop Dogg, and Eminem. Reflecting on this upcoming opportunity, Lamar stated, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”
The Super Bowl LIX Halftime Show will be produced by DPS in collaboration with Roc Nation, with Jesse Collins serving as executive producer and Hamish Hamilton directing. With Lamar’s influence and artistry, fans are eager to see how he will elevate the performance, reminding everyone of rap’s powerful place in music history.